For-Online-2021-04-01-Bros-In-Convo-Phot
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Creating a marketing campaign focused on PrEP education and accessibility.

  ISSUES                                                  

  + HIV Prevention

  + Health Education

Bros In Convo recently launched the Get PrEP’D program for Black/African American gay, bisexual, queer, and same gender loving men ages 18-35 living in Central Florida interested in restart or start PrEP. receive FREE HIV/STI screenings, health and HIV education, and low cost or no cost PrEP services including routine labs and medical visits. As PrEP becomes more accessible, our goal is to develop a marketing campaign and collateral focused on educating and 

CONCEPT A
Age Group 13-24

COLOR PALETTE

 

OUTREACH PALM CARDS
Size: 4"x 6"

CONCEPT A-PC1

CONCEPT A-PC2

CONCEPT A-PC3

BUSINESS CARDS
Size: 2"x3.5"

CONCEPT A-BC4

CONCEPT A-BC5

CONCEPT A-BC6

TEST TREAT CARDS
Size: 5"x 5"

CONCEPT A-TC7

CONCEPT A-TC8

CONCEPT A-TC9

 

CONCEPT B
Age Group 24-30

COLOR PALETTE

OUTREACH PALM CARDS
Size: 4"x 6"

CONCEPT B-PC1

CONCEPT B-PC2

CONCEPT B-PC3

BUSINESS CARDS
Size: 2"x3.5"

CONCEPT B-PC4

CONCEPT B-BC5

CONCEPT B-BC6

TEST TREAT CARDS
Size: 5"x 5"

CONCEPT B-TC7

CONCEPT B-TC8

CONCEPT B-TC9

 

CONCEPT C
Age Group 30-40

COLOR PALETTE

OUTREACH PALM CARDS
Size: 4"x 6"

CONCEPT C-PC1

CONCEPT C-PC2

CONCEPT C-PC3

BUSINESS CARDS
Size: 2"x3.5"

CONCEPT C-PC4

CONCEPT C-BC5

CONCEPT C-BC6

TEST TREAT CARDS
Size: 5"x 5"

CONCEPT C-TC7

CONCEPT C-TC8

CONCEPT C-TC9